Earlier this week, applications for SUSA’s executive board open for all positions—President, and Vice Presidents of Administration, Community, Events, Finance, Fundraising, Marketing, Professional Affairs, Service, Strategy & Operations, and Technology. As Team 2018 prepares to pass the torch, executive board member David Rosenstein reflects on his time as VP of Marketing.
“I normally hate using buzzwords,” Rosenstein starts. “But the only word I can use to describe my time in SUSA is transformative. Before SUSA, I was never sure which direction I wanted to go in marketing, I wasn’t really that confident in my ability to lead a team.”
However, after putting 10+ hours a week into his position as VP of Marketing, Rosenstein feels,as he puts it, transformed. “Having participated in SUSA, I feel like I can confidently work on and lead a team,” he explains. “I have a complete understanding of every different department and facet of marketing, and I know how to organize projects from start to finish.”
“And I’ve met nine of my favorite people,” he adds, referring to his committee, a team of students who work with Rosenstein to execute SUSA marketing initiatives. “Actually, 20 of my favorite people—I had to include the rest of the exec board, too.”
This perfectly illustrates the contagious enthusiasm that Rosenstein constantly radiates—enthusiasm that has already helped him to gain more than one “transformative” leadership position over the course of his college career.
Namely, before Rosenstein was VP of Marketing for SUSA, he was president of SmithOut, a club dedicated to creating professional development opportunities for LGBTQIA+ business- focused undergraduate students. “When you’re president of a Smith club, you work with SUSA a little,” he explains. “Because of that, I was kind of very distantly related to SUSA already.” He loved the position, but eventually knew it was time to try something new.
“And one day,” he remembers, “I got call from Zach, [SUSA’s president], asking if I was interested in interviewing for the VP of Marketing position.” Based on Rosenstein’s clear passion for the position, his response was surprising: “I’d never really thought about it.”
But once he started thinking about it, he couldn’t stop. “When I realized the impact that I could have,” he says, “I dropped out of three clubs, I took on SUSA, and I’ve never regretted it.”
What excited Rosenstein most were all the opportunities for improvement—and improve he did. Rosenstein grew the marketing committee from three to nine members and added two new positions: Director of PR and Creative Project Manager. He also added members to the existing Creative Ad Design and Social Media Coordinator positions.
Under Rosenstein’s leadership, the marketing committee has produced an impressive number of projects, including the creation of the SUSA blog, SUSA’s first ever annual report, and the Humans of Smith initiative, SUSA’s take on the popular Humans of New York campaign.
“What has continued to keep me energized is seeing the work that my committee does and seeing my committee grow,” he effuses. “I’m so proud of all of them.”
After his term ends in December, Rosenstein will be taking over as president at TerpAMA, the University of Maryland chapter of the American Marketing Association. “It’s definitely going to be a big transition,” he says. “I’m going to miss SUSA.”
But Rosenstein leaves knowing he made the impact he was hoping to. “I think we’ve set the bar for years to come.”
The executive board application is open until Sunday, October 28th. Apply here!